From Peak to Precision – Our Latest Campaign for Manscaped at Natural Selection Snow

When Manscaped approached us to carve out a bold presence in the world of snowboarding, we knew we had to bring the heat to the cold. Our team partnered with Natural Selection Snow—home to the planet’s top snowboard athletes—to craft a campaign that fused fearless performance with Manscaped’s signature confidence.

From concept to execution, we embedded the brand seamlessly into the culture of backcountry snowboarding. The result? A campaign that was as clean and sharp as the gear the riders brought to the mountain, featuring Travis Rice, Nils Mindnich, and Brin Alexander.

Because whether you're dropping cliffs or dropping grooming tips, it's all about precision